UK Doctors Call for Ban on Alcohol Ads, Price Increase on Alcohol

UK doctors recently said that alcohol advertising should be banned in an attempt to tackle problem drinking. At the British Medical Conference in Liverpool, doctors said that alcohol misuse affects people of all ages and social groups and that extra efforts need to be taken to address the issue.

Scotland plans to introduce a minimum price per unit of alcohol (likely between 40 and 50p) to combat cut-price alcohol, and the doctors called for England to follow suit.

Prime Minister Gordon Brown has given a lukewarm response to English chief medical officer Sir Liam Donaldson’s idea for a 50p unit price, saying he wants to protect the “sensible majority of moderate drinkers.”

But doctors backed Donaldson at the conference, saying more needs to be done to address the UK’s problematic drinking culture. They said that one in four adults is drinking at hazardous levels and that 36,000 children aged 11-15 get drunk each week.

Dr. Chandra Mohan of London, who proposed the motion, said that research showed that minimum pricing could cut hospital admissions by 100,000 every year in England.